CONTENT CREATION

Below are examples of social post content creation I've done over the years.

Client: Nestlé
Agency: Threshold Interactive

NESTLÉ SWEETARTS

Role: Art Direction, Design, Concepting
Art directed the photoshoots and handled retouching/graphic design for a series of posts to help promote Sweetarts’ newest product “Ropes” and the companion “Get Roped In” campaign with “Dirty Little Liars” star, Shay Mitchell.

POLAND SPRING WATER

Role: Art Direction, Design, Concepting
For the “Pack Your Poland” social campaign, I brought in a very color-branded, illustrated, silhouette style married to witty, sharp, humorous copy geared towards New Yorkers. Or is that New Yawkers?

NESTLÉ WATERS

Role: Art Direction, Design, Concepting
I concepted and created a series of posts where the bottles were placed in settings directly related to the region a brand was from.

ARROWHEAD WATER

Role: Art Direction, Design, Concepting
Art directed and designed a series of posts that focused on the brands long history and origin.

NESTLÉ SWEETARTS

Role: Art Direction, Design, Concepting, Animation
Designed and animated bright, colorful gifs and imagery for the Nestlé Sweetarts Tumbler page.

NESTEA

Role: Art Direction, Concepting
Art directed a photoshoot that would help promote the re-introduction of Nestea Iced Tea and it’s focus on “Taking The Plunge”.

NESTLÉ BUTTERFINGER

Role: Art Direction, Photoshoot Direction, Design, Concepting
Art directed the food photoshoot and designed the following posts that would promote the introduction of new Butterfinger Cups.