Hot Pockets
When sales were falling, Hot Pockets called on Threshold Interactive to step in and give them a much needed facelift and identity makeover. As their AOR for 3+ years, we came in and not only did we give them a new website and persona, we also brought along the likes of Snoop Dogg, Kate Upton, Larry King, Lil Bow Wow, Biz Markie, Brodus Clay and more YouTube influencers than you can shake a stick at.
Client: Nestlé Hot Pockets
Agency: Threshold Interactive
Hot Pockets Re-Branding Case Study
Website Redesign
Role: UI/UX, Art Direction, Design, Concepting
You Got What I Eat" (ft. Kate Upton, Snoop Dogg, Lil Bow Wow, Larry King)
Role: Set Design
Awards & Accolades:
Shorty Industry Award Best Use of Social Media for Food and Beverage
Pocket Like It’s Hot” (ft. Snoop Dogg)
Role: Art Direction, Design, Concepting, Set Design
Set design, logo design, FB app, social skins, social posts and directed the photoshoots on set. It was so popular, it even became a question on Jeopardy a few years later.
Awards & Accolades:
YouTube #12 most watched video of 2012 (over 10M views)
Social Media Icon Award PR and/or Viral Campaign (1st Place)
AdAge Top 10 video
Hot Pockets Limited Edition “Infomercial”
Role: Art Direction, Design
I was responsible for the art direction & design of the FB app & social skins.
Awards & Accolades:
AdAge Top 10 (5 weeks straight / Over 5 million+ views)
Hot Pockets Snackers “Nacho Libreum”
Role: Art Direction, Design, Animation, Sound Design
Frame by frame animation and sound design for the dream sequence portion of the video. Also, art directed & designed the FB app and social skins.
