The original Mars Petcare “Better Cities For Pets” website was a nicely designed website…lots of white space, cute design elements, all the things designers usually shoot for, but there was a problem - users couldn’t get to any of the important information and call to actions with no clear path for the two user bases they were speaking to, citizens and city government officials. I removed the superfluous design elements, condensed the entire UI/UX to provide clear call outs, minimized excessively long pages, and upgraded the site styling to meet ADA compliancy.

Client: Mars Petcare
Agency: Southern Made
Role: UI/UX, Art Direction, Design