Bite Of The Century

Role: Art Direction
Directed Manny Pacquiao in a 15 minute-30 pose photoshoot for use in videos, gifs and posts for a Butterfinger Cups campaign.

Who Laid a Finger on Bart’s Butterfinger?

Role: Art Direction, Design, Concepting
Worked directly with The Simpsons team creating and art directing the limited edition Bart Simpson wrappers.

Butterfinger Cups Superbowl Launch

Role: UI/UX, Art Direction, Design
Art directed and designed the website and all social posts, directed the actor's photoshoot and food shoot and handled video prop design. 

Awards & Accolades:
IAC Award: Best Food Industry Online Campaign, Best Of Show Online Campaign Awards
WOMMA Award: Best Introduction Award

Butterfinger the 13th

Role: Art Direction, Design, Concepting, Animation, Sound Design
Handled all the design work which included a bus wrap for Comic-Con, Facebook app, title cards, key art, t-shirts, caps as well as the musical score for the first trailer. And yes, Rob Lowe really is that good looking in person. Bonus Fun Fact: I was the stand-in for the Butterfinger Butcher in the movie key art.

Barmageddon / The Last Spokesperson on Earth

Role: UI/UX, Art Direction, Design, Concepting
2012 was gonna be the end of the world according to the Mayans so Threshold & Butterfinger decided to have a little fun on our way “out” with “Barmageddon”. We crafted a full blown ARG campaign that began with a real QR code crop circle as the gateway.

This was followed by “The Last Spokesperson on Earth” campaign over the summer featuring Jaime Pressley and finished with a cross country van trip whose last stop was San Diego’s Comic-Con. I only mention Comic-Con because we weren’t allowed to be there so I came up with the idea of having the van “break down”. On a main street. In front of a shit ton of people. With our drivers in their underwear. Handing out Butterfinger underwear. Then getting arrested (that part wasn’t planned).

I designed everything which included campaign logos, set design, all ARG creative including game design, van art, Facebook apps, takeovers, banners, art directing talent photo shoots and more.

Dude, Where’s My Bar? / Butterfinger Defense League

Role: UI/UX, Art Direction, Design, Concepting, Animation, Sound Design
Handled all the design needs throughout the campaign which included Seth Green's "Dude, Where's My Bar?" blog featuring a pulldown rebus game board, a retro interwebz site for Seth Green's Evil Brother, the world's first Gigapixel game, a Guitar Hero-like game/video remixer as well as designing and animating banners.

This campaign also stretched into the following year with "The Butterfinger Defense League" which saw us work with some of my childhood hero's - Adam West, Lou Ferrigno and Erik Estrada. The campaign included a "Sin City" style interactive graphic novel, games and a kickoff video where we revamped Sir Mix-A-Lot's "Baby Got Back" into "I Like Big Butterfingers" complete with a 31ft. Butterfinger Bar AND Sir Mix himself. The campaign turned into web awards gold for us.

Awards & Accolades:
Promo Interactive Marketing Awards: Best Interactive Webgame
Promo’s Pro Awards: Best Use of Games, Contests & Sweepstakes, Best Campaign Generating Brand Awareness
MIXX IAB Award: Best Games
OMMA Award: Best Contest/Promotion/Sweepstakes
Echo Award: Business & Consumer Services Leader Award
Diva Award: Best Viral Video Advertisement
Telly Award: Outstanding Comedy Online Video
Communicator Award: Award of Excellence Online, Award of Excellence Branded Content
Davey Award: Gold

Nobody’s Gonna Lay A Finger On My Butterfinger

Role: Art Direction, Design, Concepting
Butterfinger wanted to bring back their famous tagline and needed a re-design for their campaign lock-up that brought out their crispety-crunchety personality.