Nestlé Sweetarts
Here’s a couple of really fun projects I worked on for Nestlé Sweetarts.
Client: Nestlé Sweetarts
Agency: Threshold Interactive
KATY PERRY LIMITED EDITION SWEETARTS
Role: Art Direction, Design, Concepting
For a Katy Perry Limited Edition packaging pitch for Sweetarts, I art directed and designed somewhere in the area of 60-80 packages taking inspiration from Katy's "Prism" record and her love of designer Jeremy Scott. Here's just a few of my favorites.
GET ROPED IN
Role: Art Direction, Design, Concepting
Sweetarts "Get Roped In" was a super fun campaign Threshold Interactive did for the launch of Sweetarts new Ropes candy starring "Pretty Little Liars" Shay Mitchell and a slew of influencers. I handled all the art direction & design work which includes a Tumblr site design, set design & campaign logo design as well as directing several photoshoots (including 40 guests and contestants on a rooftop in DTLA), in theater visuals, social posts & gifs.
