To celebrate the anniversary of Notorious B.I.G.’s “Ready To Die”, Optimo and Biggie's estate teamed up to create "Biggie Inspires". The site invited users to share what inspired them most about Biggie and turn it into a work of art. The winning entry would go on to live as a larger-than-life mural in Biggie’s neighborhood, Bed-Stuy, Brooklyn.

Client: Optimo
Agency: Southern Made
Role: UI/UX, Art Direction, Design